Mimi Summer Sample Sale!

We have settled in well in our new home here at Mimi HQ in Bethnal Green and to celebrate and show you all where we are, we will be holding a sample sale this Friday 19th August 5-8pm and Saturday 20th August 11-6pm!

Please come down for end of lines, new season samples and ‘last chance to buy’ pieces that we only have one or two of left. Prices from just £10! You will also be able to buy anything that we currently have in stock on our website at the sale price displayed online.

Our new address is Unit 1, 7 Winkley Street, London, E2 6PY. The closest tube is Bethnal Green on the Central Line – we are a 5-10 minute walk from there.

Cards or cash, sample sale items sold as seen.

We hope to see you there!

St. Valentine’s Greetings

Valentines Day is arriving soon and instead of the usual flowers or sweets why not get something that will last for years to come? With a sale now on, and a perfect excuse to treat yourself or someone you love, how can you go wrong? We’ve put together a little selection, all of which are on sale and can be found online or in store now!

Lucky You

As a special Friday treat for you all we have some exclusive news!

First, we have a preseason sneaky peek. Grab yourself the new Hero bag before anyone else, but hurry there are very limited quantities and won’t be back until the Autumn. Slightly larger then the Ada bag (which also won’t be returning until the Autumn) with an external zip pocket and contrasting strap makes this bag every girl’s hero!


Second our Lucky Bird for Mimi purses have had a further reduction! So head on over and get yourself a Merlin for £20, Alfie for £25 and Fonzy for £19. They make perfect presents and will last a lifetime since they are made out of high quality vegetable tanned leather.